Entertainment One

  • Social Media Manager

    Job Locations UK-LDN-London
    Posted Date 4 months ago(11/5/2019 4:47 AM)
    # of Openings
    1
    Category
    Marketing
    Type
    Fixed Term Full-Time
  • About Entertainment One

     

    Entertainment One Ltd. (LSE:ETO) is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company’s diversified expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.

     

    Entertainment One’s Family & Brands Division is an exciting, fast growing entertainment company that specialises in the development, production, distribution and brand management of kid’s TV content. Key properties in the brand portfolio include international pre-school TV phenomenon Peppa Pig and superhero hit PJ Masks. Alongside these popular television properties, eOne Family & Brands’ portfolio also boasts acclaimed kids content including Ben & Holly’s Little Kingdom, Winston Steinburger and Sir Dudley Ding Dong and Cupcake & Dino: General Services.  

     

    Entertainment One’s Family & Brands Division is now gearing up for the launch of its newest property, Ricky Zoom, a brand-new animated pre-school TV series from the producers of PJ Masks.

     

    Entertainment One’s Family and Brands has close to 200 employees based in London, New York, Toronto, Melbourne, Hong Kong, Shanghai and Sao Paolo. It is part of the wider Entertainment One Group, a leading international entertainment company with film, TV and music operations across the world. The Entertainment One Group has over 1,300 employees worldwide, with offices in LA, Toronto, London, New York, Madrid, Amsterdam and Sydney.

    Position Summary

    A brand-new position for eOne Family and Brands, the Social Media Manager, UK will work closely with the Global Social Media Director to set and implement local strategies for our eOne Family Brands in the UK, in close collaboration with the UK Marketing Team. This will include planning social calendars, expanding brand reach, growing brand engagement, championing trends and opportunities, analyzing effectiveness, and transitioning social strategies and execution in-house.

    Responsibilities

    • Manage all Family & Brands UK and Global/Default social media accounts, across brand lifecycles from launch to maturity, which includes creating original posts, copywriting and scheduling
    • Monitor and respond to our new and existing community on all social media platforms in a timely and personable manner and in keeping with our brand values and tone of voice
    • Utilise analytic tools to evaluate content performance against set KPIs in close alignment with the Global Social Media Director, ensuring our content and social strategies are successful in the UK and resonate with our audience
    • Be our local social media expert, aligning closely with the Global Social Media Director to ensure local requirements and learnings are integrated into global content and social strategies
    • Ensure UK social strategies and processes compliment and align with the global strategy, as set by the Global Social Media Director
    • Develop a deep understanding of our social media communities in the UK to continually drive brand awareness and deepen brand engagement
    • Work collaboratively and seamlessly as part of a specialist in-house Global Social Media Team, continually sharing ideas and learnings with Social Media colleagues around the world to streamline processes and deliver best-in-class social media for our brands
    • Closely align with the UK Marketing Team to ensure social media is integrated with and fully supports local brand and commercial objectives and 360 marketing plans
    • Work closely with our Global Paid Media Team to set up and run effective social paid media campaigns, ensuring these delivers against set KPIs
    • Identify social media trends and opportunities, and proactively capitalise on them in innovative ways, sharing learnings with the global team to drive future strategy development
    • Work with Global Creative Services and Global Brand Teams to oversee development of creative materials for the UK social platforms based on local strategies and needs
    • Coordinate with UK SVP/VPs of Brand Marketing and PR agency on crisis response and management as required to ensure all private and public engagement with followers is appropriate and on-brand

    Key Competencies

    • Proven experience of managing social media strategies, specifically in the UK. Previous experience with consumer brands, especially in the kids/family space, is a plus
    • A true social media enthusiast who is passionate about family brands. You will have a strong understanding of the role social media plays as part of broader brand strategy
    • Deep understanding of the social media landscape including platforms (existing and emerging), algorithms, challenges and opportunities in the UK as well as globally
    • Comfortable with using native and 3rd party analytic tools and reporting against KPIs
    • Highly collaborative and team-orientated with demonstrable relationship management skills
    • A creative champion committed to the highest quality and innovation levels with thorough understanding of our communities, brands and values
    • Excellent written skills in English, with the ability to write engaging social copy that reflects brand tone of voice and resonates with our communities. Strong attention to detail is a must
    • Strong understanding of the importance of SEO, keywords and hashtags to ensure our posts surface in search algorithms
    • Hands-on attitude, willing to roll up sleeves and ability to enhance potential of self and team by sharing insights, new ideas and solutions
    • Proven ability to handle major brand presence on social media, ensuring and maintaining high levels of community engagement, while expressing our company’s views creatively and consistently.

     

    Core Leadership Attributes

    • Become the local in-house social media expert, disseminating knowledge, expertise and guidance to relevant marketing and commercial teams in the territory
    • Lead the social media channels for two of the top three preschool brands in the world
    • Lead the launch and growth of a new property launching in the UK later this year
    • Get significant exposure to the inner workings of a world-class 360 brand management company.

     

    We thank everyone for their interest but only those candidates selected for an interview will be contacted.