Entertainment One

  • Senior Marketing Manager, Theatrical – UK Film

    Job Locations UK-London
    Posted Date 6 days ago(12/5/2018 4:17 AM)
    # of Openings
    1
    Category
    Marketing
    Type
    Permanent Full-Time
  • About Entertainment One

    Entertainment One Ltd. (LSE:ETO) is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company’s diversified expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.


    Headed up by Mark Gordon, President & Chief Content Officer, Film & Television and Steve Bertram, President, Film & Television Entertainment One’s robust Film & Television content network includes MAKEREADY with Brad Weston; content creation venture Amblin Partners with Steven Spielberg, DreamWorks Studios, Participant Media, and Reliance Entertainment; unscripted television production companies Whizz Kid Entertainment and Renegade 83. eOne works with premier partners to develop, acquire, produce, finance and sell some of the globe’s best films and TV series for audiences on all platforms.

    Position Summary

    The Theatrical Marketing Manager will be responsible for setting the marketing strategy across designated UK & Eire eOne film releases.

    Responsibilities

    • Develop a fully integrated film strategy with the marketing team for the specific UK & Eire eOne releases that combines an exact P&A, agreed BO, marketing plan with a clear communication strategy, defined target audience, media plan, promotional activity, creative and exhibitor marketing strategy.
    • Managing members of the marketing team to develop strategic direction for each assigned release.
    • Management of several £m+ media plans at any one time, working closely with the media agency on a regular basis.
    • Maintain oversight of agency allocations and costs, building strong working relationships in the process.
    • Reporting – responsibility for all Marketing Strategy documents being well drafted, accurate and up to date for circulation and presentation to key stakeholders internally and externally.
    • Comprehensive feedback on all aspects of marketing during the lifecycle of the film release to the Head of Marketing on a 121 basis and in Distribution meetings.
    • Work closely with the Publicity team to ensure PR is an integrated part of the planning and implementation process for every campaign.
    • Work closely with the Sales team to ensure exhibition marketing and in-cinema presence is maximised for every campaign.
    • Lead, challenge and clearly communicate with media, promotional, digital & creative agencies throughout the campaign planning process.
    • Deliver quality marketing campaigns for all releases. Lead by example releasing own titles exceptionally, as well as expertly managing a team to ensure a holistic overview of strategy.

    Key Competencies

    • Full understanding of theatrical release marketing and distribution.
    • Successful track record in high profile, event-level marketing and/or advertising, with experience on campaigns with large media budgets.
    • Proven managerial experience with a small-medium sized team.
    • A strong creative thinker that is capable of multi-tasking and working to tight deadlines within a fast-changing environment. Experience of managing and originating creative with a full understanding of AV, print and production.
    • Ability to construct and manage budgets accurately and cost-efficiently.
    • Strategic thinker – ability to think through strategy across film and film cycle and to be continuously aware of the bigger picture
    • Exceptional time-management and driven approach to work.
    • Strong organisational and communication skills
    • Ability to multitask, work under pressure and to tight deadlines
    • Proactive, enthusiastic and positive approach to work
    • Proven management of external agencies and creative talent.
    • Flair, initiative, intellectual rigour and a flexible approach.
    • Exceptional market knowledge in both the film and media landscape.
    • Extremely efficient with an eye for detail as well as the ability to think big.

    We are an equal opportunities employer and we welcome applications from all suitably qualified persons.  To be considered for this position you must provide evidence that you/be able to demonstrate that you have the right to work in the UK.