Entertainment One

  • Coordinator, Marketing, Digital, UK Film

    Job Locations UK-London
    Posted Date 4 weeks ago(9/21/2018 11:34 AM)
    # of Openings
    1
    Category
    Marketing
    Type
    Permanent Full-Time
  • About Entertainment One

    Entertainment One Ltd. (LSE:ETO) is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company’s diversified expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.

    Entertainment One’s robust network includes MAKEREADY with Brad Weston; content creation venture Amblin Partners with Steven Spielberg, DreamWorks Studios, Participant Media, and Reliance Entertainment; unscripted television production companies Whizz Kid Entertainment and Renegade 83; live entertainment leaders Round Room Entertainment; world-class music labels Dualtone Music Group and Last Gang; and award-winning emerging content and technology studio Secret Location.
     
    The Company's rights library, valued at US$1.7 billion (as at 31 March 2017), is exploited across all media formats and includes more than 80,000 hours of film and television content and approximately 40,000 music tracks.

    Position Summary

    A critical role within the Digital team that supports the Senior Marketing Manager with the operational and strategic marketing for all new release and catalogue campaigns across Film and TV.

    Responsibilities

    Primary Responsibilities:

    • Provide support on executing innovative, nimble and effective marketing campaigns for new release titles, including creative positioning, media planning and buying, PR campaign and briefing/managing agencies.
    • Deliver all creative, artwork and supporting marketing materials, to all Digital platforms in a timely fashion and work with creative agency in ensuring they are created to spec, budget and time.
    • Manage all marketing approvals with Digital platforms.
    • Run the avails master spreadsheet – be across all date changes from Theatrical.
    • Send out individual avails (generic and/or bespoke as required) to platforms on a weekly basis, highlighting any amendments and additions made from previous version
    • Do Go Live checks with all platforms the week before releases. If there are any issues, report back to Ops/Sales/Marketing teams and make sure missing elements are supplied/corrected
    • Update the Master metadata tracker, and corresponding platform metadata templates. Send out to all platforms ahead of every film release.
      Work closely with Marketing Assistant on all campaign and operational marketing matters.


    Secondary Responsibilities:

    • Work with Marketing Assistant in running title pages/ accounts across all social channels for every Film and TV release, including organic strategy and community management and lead on asset creation, including creating in-house assets, AV and static.
    • Work alongside social agencies in supplying assets and be across all paid social campaigns from briefing to execution.
    • Work with Marketing Assistant in running all corporate social accounts across FB, Instagram and Twitter.
    • Manage & run the corporate YouTube Channel, including regularly updates to asset launches and promotional rails.
    • Maintain a Digital catalogue so Sales team have accurate database profiling current and library titles with additional synopsis/key art support data.
    • Assist in supplying media assets to media owners in a timely fashion for paid media campaigns.

    Key Competencies

    • Min 2 years’ experience of working in a studio or independent film distributor, ideally in the Digital/ New Media department
    • Some understanding and experience of media planning and buying preferred
    • Strong familiarity with Digital landscape in Film and TV
    • Enthusiasm, stamina, initiative and a ‘can do’ attitude
    • The ability to get on with a wide range of people
    • Willingness to accept direction
    • Problem-solving skills
    • The ability to work under pressure
    • Passion for Film, TV and cinema
    • A knowledge in Adobe Photoshop and/or Premiere Pro is desirable

    In this role you are also required to:

    • To work in harmony with the organisations vision and values
    • To work in a collaborative and entrepreneurial manner to support and drive income generation
    • To attend and undertake regular supervisions and annual performance appraisals
    • To manage and undertake training / professional development as necessary
    • To work as part of a team, supporting colleagues and communicating effectively with all
    • To encourage and support innovation throughout the organisation
    • To work in the most resource efficient and effective manner
    • To act as an ambassador for the organisation