Entertainment One

Licensing Manager - Softlines, Family & Brands

US-NY-New York
3 months ago(11/2/2017 5:56 PM)
# of Openings
Permanent Full-Time

About Entertainment One


eOne Family and Brands is an exciting, fast growing entertainment company that specialises in the acquisition, production, distribution and licensing of kid’s TV and digital content. Key properties in the eOne Family and Brands portfolio include international pre-school TV phenomenon Peppa Pig, superhero hit PJ Masks, and the magical Ben & Holly’s Little Kingdom, plus a development slate full of shows with strong potential and premium partners attached.

eOne Family and Brands has 100+ employees based in London, New York, Toronto, Melbourne, Hong Kong and Sao Paolo. eOne Family is part of the wider Entertainment One Group, a leading international entertainment company with film, TV and music operations across the world. The Entertainment One Group has over 1,300 employees worldwide, with offices in Toronto, London, New York, LA, Madrid, Amsterdam and Sydney.



Position Summary

The Licensing manager will be responsible for sales development and management of consumer product lines across specific categories for all our Family Brands including Peppa Pig and PJ Masks. Reporting to the Director of Licensing - Softlines, North America and working with the US licensing team to create a coordinated brand strategy as well as maintaining/ maximizing brand presence and sell-in/sell-through for all entertainment properties.


  • Responsible for  managing the day to day business for the Softlines CP program (including Apparel, Accessories, Home Décor, Health and Beauty, and Consumer Packaged Goods)
  • Build and maintain relationships with all key licensees and retailers relevant to category management responsibilities
  • Hold regular business update meetings with all relevant licensees and product development teams ensuring that all licensees are adhering to the terms of their contract and brand strategy guidelines
  • Creation and delivery of targeted presentations to pitch, support or launch licensing programs in specific category areas
  • Liaising with the wider licensing team on a regular basis and other departments such as International Licensing, Marketing, Product Development, Business Affairs and Accounts
  • Negotiating deal terms with licensees and managing the contractual process for specific category areas from start to finish liaising closely with the Director of Licensing, Legal and Accounts where necessary
  • Working with Director of Licensing and Licensing coordinator on tracking royalty income and financial forecasting
  • Monitor and provide analysis of licensees retail distribution, retail promotions and competitors ranges through regular store visits of all retail channels with broader licensing and retail teams
  • Work closely with Canadian agent in building the program in Canada including negotiating and securing new licensing and licensed promotions partners
  • Regular attendance of trade shows and social industry functions where applicable –NY Toy Fair ,Licensing Show, Magic, ABC Expo- research applicable trade shows
  • Assist in the preparation and the development of licensee/partner presentations, summits, and trade shows
  • Analyze white space in the market- new products/categories we can enter to expand beyond the current business
  • Monitor competitive properties and keep up to date with industry news


Key Competencies

  • Extensive experience in licensing and/or retail is essential to the position
  • Bachelor’s degree in a related area of concentration
  • Sound organizational and communication skills, both written and verbal
  • Experience in sales, negotiating deals and business development
  • Sense of urgency and ability to prioritize
  • Excellent attention to detail and follow-up
  • Ability to work in a fast-paced environment
  • Team player who can contribute to a strong and growing business
  • Extensive knowledge of Microsoft Office applications a must


We thank everyone for their interest but only those candidates selected for an interview will be contacted.


We are committed to providing accommodations for persons with disabilities. If you require accommodation, we will work with you to meet your needs.